Company News

Ulta Goes with Unwash

Gentle formulas won't strip hair.

Unwash, a professional co-wash hair care brand, is now available in Ulta Beauty stores nationwide and online at Ulta.com. The Unwash line includes the Bio-Cleansing Conditioner, Anti-Residue Cleanse, Hydrating Masque and new Dry Cleanser. Ulta Beauty will also offer The New Clean Try Me Kits – a bundle of 2.5oz bottles of the brand's Bio-Cleansing Conditioner, Anti-Residue Cleanse and Hydrating Masque. 



“It has already been an exciting year for Unwash and we are very proud to share the news of our new retail partnership with Ulta Beauty,” said Catherine O'Daniel, director of store sales and strategic planning. “Unwash products have quickly become a favorite among women and men seeking healthier hair with an alternative to the traditional daily wash and repeat.”


Unwash hair care formulas are said to be free of harsh detergents that strip natural oils and moisture and wreak havoc on hair color, Unwash's signature Bio-Cleansing Conditioner gently removes dirt and surface build up while locking in moisture, protecting color and upholding hair's natural integrity.

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